Developing an internationalization strategy
In today’s economy, international expansion has become a necessity for companies seeking to remain competitive and ensure long-term growth. However, the real challenge lies in finding the optimal path to sustainable success.
An internationalization strategy is a comprehensive action plan that allows a company to successfully enter and expand in foreign markets. It includes an analysis of export potential, selection of optimal target markets, determination of the entry model, and adaptation of product, marketing and sales to meet the requirements of international customers.
NAVITIGO develops a personalized internationalization plan that maximizes the chances of success.
Our service is designed specifically for companies that:
- Are born global startups
- Are mature companies planning to export or internationalize their business
- Want to optimize or diversify existing international operations
Scope of service
- Diagnosis of the company’s potential
- Selection and research and target markets
- Selection of a market entry model
- Development of a business plan
- Risk analysis
Process of cooperation
- Consultation with the client – discussion of needs
- Research and analytical work
- Development of the strategy
- Presentation of results
- Support in implementation of the strategy
Benefits
- Less exposure to risk – actions based on data, not intuition
- Reduced time to market – a ready-made plan instead of trial and error
- Lower expansion costs – optimization of distribution and promotion paths
- Increased sales and competitiveness – effectively reaching new customers